The importance of microcopy to your website or app »
First off, what is microcopy? Microcopy refers to the small bits of text on a website such as form labels, form buttons, instructions, error messages, popup tips and action confirmations. ...
User Engagement
Why you should design for iPads (and other tablets) »
There are two main reason why you should make your websites and apps compatible with iPads and other tablets. 1: Future compatibility – the market share is growing If you ...
Formula One teams engaging fans online »
The 2010 Formula One season kicked off at the weekend, and the online engagement from a couple of the teams has caught my eye. I’ll own up now that so ...
